For Immediate Release

Contact: Dennis Werner, The Produce
Exchange
925-454-8700, dwerner@tpemail.com
www.emerilsproduce.com

The Produce Exchange Launches New Consumer Website:
www.emerilsproduce.com

Livermore, CA – The Produce Exchange, has announced the official launch of www.emerilsproduce.com. The new site reflects Chef Emeril’s commitment to bringing the most flavorful produce to his fans. Ease of navigation makes the site the source and center for products, recipes and information on fresh produce.

When people think of Emeril,” said Sam Jones, President of The Produce Exchange, “they think of great tasting food, information and of course fun. Our new website was designed in that spirit of informing consumers while still retaining the approachability of Emeril.

The site has several features for the Emeril consumer highlighting the entire line of Emeril’s Gourmet Produce.

Produce your way

Products section includes descriptions, helpful information on how to store and handle the Emeril’s Gourmet Produce. From Salads to Herbs to tomatoes, consumers learn from the Chef how to best handle and prepare these fresh from the field gems. “Did you know?” tips and information about an item and of course “Storage and Handling” sections so each produce item will last and last.

What’s for dinner?

The new website includes exclusive recipes from Chef Emeril virtually guaranteeing the consumer experience with Emeril’s Gourmet Produce is a great one. Formulated specifically for Emeril’s brand produce, these recipes kick up a meal to notches unknown.

What’s in season?

Consumers can always find what is best in the market under the “It’s in Season” section. With a monthly featurette, “It’s in Season” lets consumers know what the freshest produce in the market is throughout the year.

Tell us what you think!

We love to hear when we do something right; and if something is wrong, we want to know so we make it better. The “Contact Us” section is a direct line to the folks who grow and sell Emeril’s produce.

“We are a passionate group here and this new website gives us an avenue for sharing ours and Emeril’s enthusiasm about fresh produce with consumers,” said Jones.

About Emeril Lagasse

Chef Emeril Lagasse is the chef/proprietor of nine award-winning restaurants including three in New Orleans (Emeril’s, NOLA and Emeril’s Delmonico); two in Las Vegas (Emeril’s New Orleans Fish House and Delmonico Steakhouse); two in Orlando (Emeril’s Orlando and Emeril’s Tchoup Chop); one in Atlanta (Emeril’s Atlanta) and one in Miami (Emeril’s Miami Beach). Lagasse will open his tenth restaurant, Emeril’s Gulf Coast Fish House at the Island View Casino Resort in Gulfport, MS in June 2007. Lagasse became a national TV personality with the Food Network’s productions, “The Essence of Emeril” and “Emeril Live” and he is also a food correspondent for "Good Morning America.” A best-selling author, his creative approach to Creole cuisine is best summarized as “new” New Orleans cooking, also the title of his first cookbook. Eleven more cookbooks have followed including his most recent books Emeril’s Delmonico, and Emeril’s There’s a Chef in My World. Lagasse has received accolades and awards for his culinary expertise. In 1991, Lagasse was named "Best Southeast Regional Chef" by the James Beard Foundation. In 1998 he was chosen as "Man of the Year" by GQ magazine, and in 1999 was named one of People magazine's "25 Most Intriguing People of the Year." He was chosen as “Executive of the Year” in 2004 by Restaurants & Institutions magazine. In 2005, he received the “Distinguished Service Award” from Wine Spectator for his significant and long-lasting contributions to the wine industry. In 2006, he was inducted into the MenuMasters Hall of Fame by Nation’s Restaurant News. In September 2002, Emeril established the Emeril Lagasse Foundation to support and encourage programs creating developmental and educational opportunities for children. Lagasse's corporate office, Emeril's Homebase, is located in New Orleans.

About Pride of San Juan

Capitalizing on the more than 100 years and 5 generations of farming experience, Stephen Wyrick, founder and CEO of Pride of San Juan has built one of the fastest growing gourmet lettuce, herb and produce businesses today. Dedicated to providing the highest quality products and a variety of packaging options, Pride of San Juan is a premier gourmet produce grower. In 2003 he partnered with Chef Emeril Lagasse to bring fresh produce to market in the Emeril’s Gourmet Produce brand.

About The Produce Exchange

Founded in 1979, The Produce Exchange is based on generations of experience with a singular devotion to creating a distinctive fresh produce experience for retailers and consumers. The Produce Exchange has a passion for fresh produce that when combined with innovation and execution has resulted in a reputation for great products and service. The Produce Exchange is privately held with offices in Livermore, California, Kent, Washington and Phoenix, Arizona.